yesterday i was reciting the lines of 'The Tiger' when i remembered these lines i've first heard in a tv commercial of some footwear company. i then recalled another ad, rather a social message, a campaign, which was aired during the initial days on Zee tv. and i searched for those lines...
a song, vocals by Gary Lawyer, with a guy in loosened fomals and tie was remembering his first cigarette days and those that followed. a dusky dark-shadowed video with glowing cigarette smoke prominent in all scenes and these lines sung on a catchy tune in background...
It was, I remember, many years ago,
When I had failed to distinguish between a friend and a foe,
When they had invited me, holding open the pack,
When I lost to curiosity, instead of being taken aback,
When on that fateful day, for the first time,
I held a cigarette in my hand.
It was, I felt a part of being in the teens,
And what had started with a puff or two became a routine.
The smoke's illusion blinded me for as it arose,
Arose my spirits too, and I muttered to myself, "I can" because,
With a cigarette in my hand, I felt like a man.
Soon it came out in the open, for it had become a habit I could not hide,
I was helpless, for I could not help but continue,
Even when I knew, it was eating me up from inside,
I was sick... my body and my soul and I realized,
With the cigarette in my hand,
I was a dying man.
Soon I was just a lifeless form, a hollow,
People shunned me everywhere, I wished,
If only had I done something which others could follow,
But it was too late, I had taken the wrong path,
And I was ignored, because
With a cigarette in my hand,
I was a hated man.
All the time, tears filled my eyes,
For people had bid me their good byes,
I wept because my cells, my body was choking,
If only on that first day, my friends had been joking,
And then one day, the cigarette dropped from my hand,
I was a dead man.
nice lines for an awareness message.
but then, when you search "with a cigarette in my hand" (with quotes), you'll find in most of the searches people stating that with a cigarette in their hand they feel more confident, relieved, omposed, thinking, manly, and all other positive psychological individualisms in themselves!
was this the reason why the ad didn't continued for long on tv and was never heard or seen anywhere else?